Learn the four elements of a story that communicates effectively and gets a response.
A testimonial or case study can take many forms, but an effective success story always includes these four elements. This downloadable PDF:
- explains what the four elements are
- teaches how to incorporate them into your own success stories
- provides examples so you can see the format in action
You'll also receive a template worksheet, which you can use to apply the format to your stories.
Complete the form to receive your downloadable PDF.