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The Center for Sales Strategy Blog

Top-Tier Service: 6 Ways to Improve Your Customers' Experience


Customers aren't going to want to do business with a company that doesn't offer a great buying experience. No matter the type of business you run, you need to treat your clients right if you want them to remain in business with you and spread the word about your good reputation. Below are a few ways that you can improve the way your company interacts with customers.

The First Impression Is Everything

When you first meet a prospective client, they don’t want you to brag to them about your success or beg them for their business. Instead, they want someone to warmly greet them as someone who could be a long-time client and business partner. If you pressure someone to make a purchase right away, he or she may simply walk out of the meeting and tell others to do the same. By allowing customers to ask questions and engage with you on their own terms, they may be more receptive to learning about your company and working toward business deals.

Gain Insights from Customer Data

Knowing that a customer is frustrated doesn't provide enough information to adequately address that concern. Instead, you have to know why the customer was frustrated. For instance, an individual may have been mad about some ambiguous language in a contract or a late shipment. Unless you know why a problem occurred, you won't be able to fix it, so make sure to maintain clear communication with your clients.

Listen to Feedback

Customers are more than willing to tell you what the company is doing wrong and what it is doing right. If employees have a sour attitude, they will let you know about it. If employees go above and beyond to help a customer find what he or she is looking for, that customer will mention that as well. Taking more time to listen to customer feedback will greatly improve the customer experience for your customers.

Cater to the Customer's Every Need

When a customer walks into a hotel, he or she wants to feel relaxed and taken care of. This means that you should offer room service, offer to take care of his or her luggage or generally take care of any needs that person could have. Similarly, in a business-to-business setting, catering to a customer's needs will make him or her feel valued and want to be a customer for life.

Management Should Be Receptive to Criticism

Employees will make mistakes every so often. While most customers understand that, they want to feel as if they have a way to voice their concerns and have the mistake rectified. Therefore, it is critical to have a manager with good people skills who can take criticism, offer a solution to the problem and have a customer leave happy enough to give the company a second chance in the future.

Be Where Your Customers Are

Today, people are increasingly looking to the internet to network with others and hire services. Therefore, you need to have a website that can handle large volumes of traffic, has your contact information clearly visible, and is overall user-friendly. Remember, if you don't have an online presence, your customers will simply go to a competitor that does have one. Consider updating your social media channels while you’re at it.

When customers feel appreciated, they are more likely to make a deal. They are also more likely to be lasting clients in the future. Therefore, make it a priority to improve the customer experience and show your associates how much you care about them. You’re sure to reap lasting benefits in reputation and clients!

Dixie Somers is is a freelance writer and blogger for business, home, and family niches, and enjoys writing for Inmoment. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband. She can be reached on Facebook. 

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Topics: customer satisfaction Sales