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The Center for Sales Strategy Blog

5 Ways Automation Enables Deeper Relationships Between Prospects and Salespeople


For most sales reps, the benefits of employing automation tools are manifest. Who wouldn’t want to hand over humdrum tasks to digital systems so they could spend more time on activities that are fulfilling. Studies have shown sales professionals typically spend only 11% of their time actively selling, which is doubtless something many workers in the profession would like to change.

However, many of these same salespeople live in fear that reliance on automation will damage their ability to build deep and meaningful relationships with their clients. It makes sense because often times we associate the word “automated” with the impersonal. Although it may sound counterintuitive, many of the processes facilitated by sales automation software actually make it easier for sales reps to dedicate additional resources to enhancing client relationships.

Topics: Sales automation marketing automation

Could Chatbots Replace Sales Reps?


If you’re the type of salesperson who focuses on maintaining existing accounts by being more responsive and service oriented, you may soon find yourself out of job. It’s the harsh reality (and opportunity) of the explosive expansion and use of chatbots.

Topics: Needs Analysis Sales automation

How to Remain Relevant in a World of Automation


With the ever-growing desire for data-driven marketing and automation there’s equally an ever-growing abundance of people giving away their preferences and information. Businesses can take what used to be tasks delivered by people and offer up those same tasks delivered by technology. For example, the buying and selling of media inventory as well as the delivery of targeted offers at checkout are automated tasks that were once delivered by people.

Topics: digital marketing Sales automation