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The Center for Sales Strategy Blog

Why Thought Leadership Works in Sales + The 4 P's Plan to Get Started

business presentationIn a previous post, Matt Sunshine, managing partner at The Center For Sales Strategy, shared six characteristics of an industry thought leader. The thought leadership position is certainly an advantageous position to have, as it can help with generating sales, lead generation, recruitment and retention, and new business opportunities. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy, and much time and consideration has been put in to developing the plan to make this happen. 

Topics: Social Media thought leadership sales strategy blogging

The 5 Most Popular Posts from 2016

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We publish a lot of posts on our blog in our effort to help sales managers and salespeople get better results. Every so often, we look back at our analytics to see which posts were the most popular, so we know what's of interest to people (and what we need to focus on with upcoming posts). 

Topics: Sales blogging

Avoid These 8 Common Business Blogging Mistakes

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Blogging is no longer just for personal use. Businesses, including B2B companies, use blogs as a platform to connect with their target audience and increase awareness about their brands. If you are running or managing the sales department of a B2B company and you don’t have a blog for your business yet, you may want to consider starting one due to its various benefits.

Topics: content marketing blogging

A Little Pat on the Back

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We have to give ourselves a little pat on the back, because last week we were featured in a prominent list of recommended sales blogs!

This is exciting for us to see, since our consultants and sales trainers are so dedicated to sharing their expertise and tips here. It's encouraging to see that we are making a difference! If you want to check it out, here are the details:

Topics: Sales blogging

Clear the Runway, So Your Blog Can Take Off!

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Of course you’re familiar with Microsoft Word. And of course you’ve seen those wavy red and green lines in your drafts—those lines that remind us to check spelling and sentence structure. You, me, and every 4th grader on the planet use Microsoft Word in a thousand different ways every day!
 
But did you know that there are three other interesting little functions, hidden deeper in Microsoft Word, that COULD be the key to your blogging success? They could help you communicate your ideas to a larger group of readers, and make those readers more receptive to your blog posts. 
 
Called “Readability Statistics,” these tools can help you gain insight into your writing on a deeper level. 
Topics: blogging