<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Are You Using Your Sales Superpowers?

talent sales superhero

Sales superpowers? Yes, really. To understand what I mean, please take a step back from the world of selling and focus instead on the process of buying.

The easiest way to wrap your mind around this is to consider a few common business-to-consumer (B2C) purchasing processes like buying a car, remodeling a kitchen, or selecting a college. Looking through that lens, it is easy to see how different the process of buying is today than it was only 10 years ago. I’m sure you would agree that the most notable difference is the amount of time the consumer spends researching in advance.

This sort of pre-purchase work is just as prevalent in the B2B world! Whether an individual is shopping for office space or office supplies, or selecting a bank, an accountant, a lawyer, or an insurance agent, chances are they will do a lot of pre-work before they ever engage in a significant conversation with a representative from any company. And when they do finally begin that conversation, they will come loaded with information and expectations.

Topics: Buying Process sales management Talent Sales

A Sales Process that Matches the Buying Process

sales_appointment3.jpg

Some say that the holy grail of sales is consistent and predictable revenue. Many are on this seemingly never-ending quest but find it both elusive and always just out of reach. A strategic sales process is the only thing that will help you reach your goals. 

Topics: Buying Process Sales sales process

How Modern Family Can Teach Us Sales Techniques for Prospecting

Sales Techniques Research Your Prospects
Topics: business relationships Buying Process Sales

Sales Strategy: Is Your Prospect Listening?

Where sales go to dieIf you’ve ever had the opportunity to sit on the listening-side of a role-play, or act as an observer or manager while an eager account executive makes their pitch, you have likely witnessed that pivotal moment when a flawless presentation slides into pointless monologue.  It is like the rise and fall of a well-orchestrated opera, when the prospect is sending all kinds of positive signals… but the sales person presses on with their argument.  (They have a lot invested in the preparation of this presentation… and they’re going to darn well deliver it.)

Topics: business development Needs Analysis Management Buying Process Sales

Sales Strategy Truth: People Buy for Reasons, Not for Logic

Sales StrategyI think it's a stretch to say that people buy mostly on emotion as opposed to logic. There may be some truth to it, but I think there's a better way to think about the buying process.

Topics: Buying Process sales strategy Sales