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The Center for Sales Strategy Blog

Common Issues for Key Decision Makers Post-Pandemic

Common Issues for Key Decision Makers Post-Pandemic

Active buyers in today’s market have immediate and pressing issues that couldn’t be foreseen earlier this year. Business owners have more distractions than ever, and there’s no roadmap for dealing with the economic changes that are still occurring.   

Putting yourself inside the mind of these buyers will help you gain access to them. Understanding who they are post-pandemic is critical to understanding how you sell your products and services to them. We call this tactic defining your target persona. 

Topics: Decision Makers target personas

Coaching the Sales Process: Overlooked Points in the CONNECT Step

Coaching the Sales Process Overlooked Points in the CONNECT Step

While technology and buyer behaviors have caused businesses to modernize their sales process, basic principles such as qualifying prospects, defining needs, and understanding buying patterns haven’t changed that much. Every business is different, but most follow a progression with comparable sales stages.

Recognizing the need to humanize the sales process, our Sales Accelerator series is known for being more in-step with how real selling is done today while applying basic fundamentals.

Each of the six steps in the Sales Accelerator series offers important points you don’t want your salespeople to overlook. However, the second step—Connect—is where we teach sellers how to establish two vital fundamentals: establishing credibility and building trust.

Topics: Decision Makers sales process sales accelerator

Do These 5 Things to Close More Business

Do These 5 Things to Close More Business

If you lead a sales team or if you’re in sales yourself, then you know that closing business is a key part of the job. Yes, there are also other very important parts of selling, such as:

But, in the end, if you’re not closing sales — you’re not going to make it. As a general rule, when it comes to closing business, you might adopt this saying that we’ve been using for quite some time— "Slow down the proposal and speed up the sale."

Topics: Decision Makers sales strategy close a deal

Consensus Decision Making: Trust the Process

Consensus Decision Making - Trust the Process

You’ve secured the appointment with the decision maker. You’re excited and feeling positive about the sales call. You’ve prepared for the meeting and think you have all the right questions. You move in for the close and just when you think it is about to happen, they throw you a curveball, “I need to talk this over with some other people in my company, can I get back to you next month?”

Other people? But aren’t you speaking to the decision-maker with the power to say yes? Of course, but you didn’t conduct the due diligence on the prospect’s decision-making process to uncover any possible decision influencers.

Topics: Decision Makers sales process sales accelerator

What to do When You Can’t Get a Meeting With the Decision Maker

working with decision influencersEveryone wants a piece of the "big cheese"… the "head-honcho," the "main man" or "main woman," or otherwise known as the decision maker. Often, the lone source of the YES to the solutions you sell, connecting with the elusive decision maker can be mission impossible and derail a sale before it gets started.

These people are tough to get a meeting with because they are busy and in high demand, and don’t usually trust sellers or value spending time with folks like you. They’ve been burned by sub-par sellers in the past. Ouch!

What makes it even more challenging, is that everyone else is trying to get face time with the same decision maker as you. Plus, these folks are not as active on social media and are surrounded by gatekeepers.

What to do, oh what to do?

Topics: Decision Makers sales process

One Solution to the Biggest Problem in Sales: Setting Quality Appointments

phone-1.jpg

Research with our client base, practical experience, and many years of consulting sales organizations of all sizes makes one thing abundantly clear: the biggest single problem salespeople experience is securing high-value appointments with key decision makers. If you agree, keep reading.

Topics: business development Management Decision Makers appointment lab Sales

Management Coaching: Is Activity What You Really Want?

Management Coaching
Topics: Management Decision Makers sales management Sales

SELLING TECHNIQUES: Stop Sitting at the Kiddie Table

kid tableWhy, oh why, as salespeople, do we put ourselves in a position without access to the person who actually makes decisions on where dollars will be spent? Maybe it's important to look at why we aren't invited to the big kids’ table. It's because there are lots of people around us who have bad manners. They don't set agendas for meetings. They don't contract for next steps. They have nothing relevant to talk about, so they are perceived as time wasters (and they probably chew with their mouths open). 

Topics: setting expectations Decision Makers Sales