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The Center for Sales Strategy Blog

Three Tips to Develop Stronger Campaign Recaps

Stronger Campaign Recaps

Presenting a campaign recap that clients understand can be frustrating because each individual has a different level of understanding of the process. Successful salespeople can easily generate new business while retaining and growing their existing accounts.

When it comes to using digital solutions to do this, a big part of the success is how effective a seller is at selling the results back to the client while their campaign is running and once it is completed. It’s up to salespeople to prove the value that the company can provide.

Topics: campaign recap delivery report presentations