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The Center for Sales Strategy Blog

Social Selling: 10 Social Media Best Practices for Salespeople

salespeople social sellingIn an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects. According to a Forrester Consulting study, Social Selling: A New B2B Imperative, “49% of B2B enterprises have developed a formal social selling program, and 28 percent are in the process of doing so.”

Even though using social media to sell has been widely adopted in many industries, our 2019 Media Sales Report found that only 12% of sales managers said their salespeople are using social media effectively to set appointments with prospects.

If you aren’t utilizing social selling as part of your sales strategy, you could be losing sales to more social-savvy salespeople. 

Topics: Social Media LinkedIn salespeople facebook personal brand