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The Center for Sales Strategy Blog

6 Common Objections Heard by Media Salespeople — and Responses that Improve Sales Performance

common objections heard by salespeopleEven media sellers who are skilled at talking about price and removing surprises throughout the sales process can encounter objections. Superstar sellers know that most strong responses to objections involve asking the prospect additional questions to get back to the desired business result, and most of these questions will logically lead to the next. 

Here’s a list of the most common objections heard by media salespeople along with ways you can respond to each. Feel free to keep this list handy — you might need it!

Topics: sales process increase sales performance