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The Center for Sales Strategy Blog

Update Your LinkedIn Profile to Become Trusted and Valued by New Business Prospects

become a trusted and valued sales profesisionalThey don’t know you.
They don’t trust you.
They won’t respond to your emails.
They won’t engage in a conversation with you.
They won’t meet with you!

These are some of the challenges we face from new business prospects when it is early in the sales process. Each is a hurdle we have to overcome to connect and move the sales process to the next step. When you boil it down, the problem is linked to a lack of trust and value. Simply put, you are not valued or trusted in the eyes of new business prospects.

Ouch! How can this be when you have some much going for you?

Topics: LinkedIn sales process prospecting

The Ultimate LinkedIn Profile Checklist for Sales Professionals

linkedin checklist for sales prosThere are many benefits to using LinkedIn as a sales professional that include everything from personal branding and thought leadership to prospecting, lead nurturing, and recruiting. The problem is, often times, sales professionals don't have time to set up or update the basics of their LinkedIn accounts to best represent them and their company. 

You can't build a great building on a weak foundation, and the LinkedIn profile is just that: the foundation that could affect the success of your social efforts. Use this checklist to ensure your profile is updated and the best representation of your personal brand, the products you sell, and what you have to offer a prospect.

Topics: Social Media LinkedIn sales strategy prospecting

Three Things You Can Do Right Now To Improve Your LinkedIn Profile

improve your linkedin profileIf you’ve wanted to update your LinkedIn profile, but each time you start, it feels like an overwhelming task, remember that the best profiles on LinkedIn were not written in one session, but layered in over time.

Your LinkedIn profile is one of the first signs of your professional brand that a prospect or potential business partner will find online.

Here are three things that you can do quickly, that will have an impact on the message that you’re sending out on your profile. 

Topics: Social Media LinkedIn salespeople personal brand

Implement These Social Media Best Practices to Enhance Your LinkedIn Social Selling Efforts in Under 1 Hour

implement these social media best practices on linkedinRecently, I shared a blog post called 10 Social Media Best Practices for Salespeople, and I wanted to expand on a few of them specifically related to how you can put these best practices into play on LinkedIn. I’ve gathered some specific examples from our team of experts, so check out the previous post here, then read on for actionable steps you can take in one hour or less of your time, to enhance your LinkedIn social selling efforts.

Topics: key account growth Social Media LinkedIn lead nurturing salespeople

10 Social Media Best Practices for Salespeople

salespeople social sellingIn an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects. According to a Forrester Consulting study, Social Selling: A New B2B Imperative, “49 percent of B2B enterprises have developed a formal social selling program, and 28 percent are in the process of doing so.” If you aren’t utilizing social selling as part of your sales strategy, you could be losing sales to more social-savvy salespeople. 

Topics: Social Media LinkedIn salespeople facebook personal brand

Sales Strategies to Keep Your Sales Tank Full

Keep Your Sales Tank FullI wasn't expecting an epiphany.  It was just a late night stop to fill up my gas tank. As I drove away I had a certain feeling of satisfaction as I looked at the gas gauge. Maybe it's because I know if you let your car run out of gas, you'll be walking a lonely road. 

Topics: LinkedIn sales performance Sales

Sales Strategy: Are You Getting LinkedIn, or Just Locked Out?

Are You Getting LinkedIn, or Just Locked OutA client recently asked me to provide some feedback on his LinkedIn page. With more and more attention being given to social media, and the way it can enhance an individual’s personal marketing efforts, he wanted to make sure he was “looking good.”

Topics: business development LinkedIn Digital sales performance Sales

Sometimes you just need a little help opening doors

opening doorsOur grandson wanted desperately to go outside and play at the splash table. Of course, at one year old, he’s not allowed to do that without supervision. 

Topics: LinkedIn referrals new business development Sales