The media world is in the midst of a tectonic shift. The old currency, how much it costs to make a thousand impressions--is being replaced by a new currency--one that values what it costs to find a thousand qualified prospects or to sell a hundred widgets.
Are you going to make it in this new world?
In this eBook you'll learn how to create a new sales organization capable of handling both a wholesale service for transactional customers and a reinvigorated retail strategy to replace lost wholesale revenue.
Some of the strategies you'll learn about include:
- How to find the right people for the right job
- What a Director of Results can do for your company
- How to organize your sales department around specialists
- The importance of embracing HOW Selling (vs why selling)
Download the eBook today by filling out the form to the right.