5 More Great Books for B2B Sales Training Consultants

Sales consultant resources come from many different places. Books are a great source of information that stimulate my brain and help me develop new concepts which benefit customers and people in The Center for Sales Strategy’s partner program for sales trainers. 

A while ago I published a recommended reading list designed to serve as a resource for B2B sales training consultants—here are five more books worth reading!

Brand Face by Tonya Eberhart 

Are you looking to stand out as a B2B sales training consultant?

Tonya is known for her clever marketing instincts, loyalty and rabid desire to take out the competition. She can tell you what to do...and make you like it. She has developed a great track record of helping her own clients rise to successful levels while utilizing multiple platforms to display their expertise. She's steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and an authority in their industry.

Inbound Marketing by Brian Halligan and Dharmesh Shah

Finding new customers as a B2B sales consultant can be a challenge! Attract, engage, and delight new customers online via inbound marketing is a comprehensive guide to increasing online visibility and engagement that allows new prospects to find you! Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

Predictable Revenue by Aaron Ross 

Creating predictable revenue starts with creating a predictable lead source. Aaron Ross’ self published effort—while a bit sloppy in places—provides detailed in formation on an outbound lead generation process that helps B2B sales consultants build a better sales pipeline!

Aligning Strategy and Sales by Frank Cespedes 

As a B2B sales consultant and business owner the gap between your company’s sales efforts and strategy increases vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link go-to-market initiatives with strategic goals. He offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.

Close Like the Pros by Steve Marx 

Author Steve Marx reveals how the most accomplished professionals actually do big deals and create long-lasting client relationships. They merge selling and buying into a single process—interactive selling. It's a process anyone can learn and any B2B sales consultant or sales organization can adopt.

Close Like The Pros is not another re-hash of sales basics. The B2B sales training basics in this book are the ones missing from every other book on the shelf. Instead it is targeted at business-to-business salespeople who sell tailored solutions and seek long-term relationships!

Follow this link te receive a free download of chapter one of Close Like the Pros.