Media sales departments are navigating recruitment challenges, lean team structures, and shifting workplace preferences.
There is a strong desire among salespeople for learning and development; however, the data suggests a disconnect between that enthusiasm and the frequency of training, coaching, and practice.
The latest findings emphasize the ongoing difficulty of securing sales appointments and the need for more persistent, tech-enabled outreach strategies.
Despite having access to sales collateral, many salespeople find it ineffective, highlighting a broader lack of cohesive sales enablement strategy.
A disconnect between optimistic sales managers and more cautious frontline sellers emphasizes the need for stronger communication and alignment.
