The Center for Sales Strategy - Sales Strategy Blog

Weekly Wrap Up: What We Wrote, and What We Read: Sept 29-Oct 2

Written by Kathleen O. Celmins | October 3, 2014

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

  • Monday, Steve Marx told us about the trap in focusing on a slow-selling line. It's always, always, always about their needs, not your products.
  • Tuesday, Kimberly Alexandre talked about Starbucks, and how they're letting ideas drive campaigns. Notice the trend this week?

 

Top Reads from Around the Web

We love to read and watch great content at least as much as we like generating it, so here are the posts that caught our eye this week:

What have you read recently that resonated with you? What have you written recently that resonated with your audience? Let us know, we'd love to share it!