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The Center for Sales Strategy Blog

How to Build a Referral Machine in Five Steps

How to Build a Referral Machine in Five Steps

Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand.

A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

Therefore, inspiring and rewarding referrals is a process that every brand should master. In this post, we'll break down a five-step plan to consistently generate a high volume of quality referrals. Here's how to create a smooth-running referral machine.

Topics: referrals

Efficiency in Appointment Setting: Tools, Technologies & Resources for Success

Efficiency in Appointment Setting

Getting the first appointment with a qualified decision-maker of a target prospect can be one of the most challenging aspects of B2B selling.

The ability to set appointments efficiently can make or break a business's success. The good news is that today, sales professionals have access to a plethora of tools and resources designed to streamline the appointment-setting process.

Topics: prospecting getting appointments

3 Ways to Close More New Business: The No-Surprise Proposal Strategy


3 Ways to Close More New Business

We're tackling a crucial aspect of sales that's as important as your morning coffee: sealing more deals.

To close more opportunities, it's critical that we limit or completely remove as many objections during the presentation as possible. One way to do that is to remove the surprises. Surprises are great for a birthday party, but they can be devastating during a business meeting.

Topics: Proposal increasing new business

7 Simple Steps to Boost a Prospect's Mood and Improve Sales

7 Simple Steps to Boost a Prospects Mood and Improve Sales

A good salesperson knows that success starts with making connections, building rapport, and creating a positive space.

Short and irritable prospects make it difficult to have any meaningful conversation and make your job much harder than it needs to be. 

Building rapport and making connections doesn't have to take long, and it's well worth the investment. Let's look at some simple techniques that you can use to improve a prospect's mindset so they're more comfortable and open to hearing what you have to offer.

Topics: prospecting getting appointments

Building Relationships, Not Just Resumes: The Human Side of Recruitment

Building Relationships, Not Just Resumes

There’s a whole lot more to recruiting the right person for your team than just matching resumes to job descriptions. It’s about cultivating experiences and creating an impression that goes beyond a mere transaction.

In today’s candidate-led job market, your company's reputation matters—a lot. Many of the people who have the power to influence your reputation are those you’re recruiting. It's not just about the role you’re filling anymore; it's also about building relationships.

But why should you really care?

Topics: recruitment

Does Your Branding Represent YOU?

Does Your Branding Represent YOU

Crafting a robust professional brand is paramount, particularly for sales professionals and leaders alike.

As a coach, I work closely with individuals at various stages of their careers, digging into their past and current experiences to understand the challenges they face and the solutions they bring to the table.

Through these discussions, I gain insights into their passions and aspirations, shaping their professional identity.

Topics: sales strategy personal brand branding

Remote Recruitment: Navigating the New Normal

Remote Recruitment

In the “old days” (5 years ago), hiring a new employee meant meeting them in person, shaking their hand, and conducting a live interview.

Today, that’s not always possible.

For many, remote and hybrid models are becoming the norm, which means leaders must adapt their recruitment strategies to meet the unique challenges and opportunities these environments present.

Here’s how leaders can fine-tune their approach to attract and assess top talent effectively.

Topics: onboarding recruitment Remote Team

[INFOGRAPHIC] Key Takeaways From The 5th Annual Media Sales Report

CSS takeaways

According to the 5th Annual Media Sales Report, a staggering 81% of sales managers indicated that meeting their targets has become harder compared to the previous year.

While the goals may not be out of reach, the path to success requires concerted effort. This doesn't mean that the goals are not achievable. It just means that our work is cut out for us. 

The challenges faced by sales leaders are multifaceted, but the insights from this report offer a roadmap for navigating the path ahead.

Topics: media sales report

Beyond Orientation: Strategies for Continuous Support in the Early Days

Beyond Orientation

Congratulations! You’ve just made an amazing new hire with talent, experience, and skills who aligns well with you, your team, and your organizational culture.

With all that in place, it’s safe to assume that all will be smooth sailing toward a future of success, right? Unfortunately, things don’t always turn out as we assume.

Nearly a third of new employees leave within 90 days of getting hired.

However according to a Gallup report, employees with a positive onboarding experience are almost three times as likely to feel prepared and supported in their role.

Topics: new employee onboarding

7 Must Do’s for Closing a Sale Quickly

7 Must Do’s for Closing a Sale Quickly

Sealing the deal is the ultimate goal of any business negotiation, but the path to get there is often fraught with obstacles and delays.

Striking while the iron is hot can make all the difference. Closing a lucrative deal within a tight one-month timeline might seem like an impossible feat. However, with the right mindset, preparation, and tactics, it's a challenge that can be conquered.

Here are some effective strategies for closing a business deal in a short timeframe.

Topics: sales process close a deal