For example, today’s issue explains how some insurance companies are beginning to target consumers, rather than employers. Of course that means you could be selling to healthcare providers who would now like to establish a relationship directly with consumers.
Reading The Marketing Mind blog will connect you with that New York Times story and invites you to consider the opportunities this move might represent for healthcare providers. Click here to see that story.
Another post from today’s Marketing Mind blog puts the end of Saturday mail delivery into context for marketers who may be reliant on the USPS for weekend delivery of their sale flyers. These companies are likely to be on the hunt for alternatives, and you might have some ideas. Click here to see that story.
Earlier this week, we posted a story about the way consumers are migrating back to restaurants, and taking a greater share of their food dollar out of the grocery store. Could such a story help you sell to supermarkets to defend their share of the food budget? Could it help you sell to restaurants that would like to regain share they lost during the economic downturn of 2007-2009? Click here to see that story.
The Marketing Mind blog is now publishing, on average, more than thirty articles per month. It is timely, written to the small business owner/marketer/manager, and therefore very easy to share. Are you taking advantage?
Visit http://TheMarketingMindBlog.com, subscribe, and share it with your clients. Or, just visit it from time to time and surf the convenient list of keywords to help you prepare for your next b2b sales needs analysis, craft your next business reason for a sales call, or browse for categories of clients that might represent new prospecting ideas.
Mike Anderson is VP of Consumer Insights and Communication at
The Center for Sales Strategy