The Center for Sales Strategy - Sales Strategy Blog

How to Motivate Your Team and Increase Performance

Written by Kate Rehling | January 8, 2025

Building a highly-talented sales team is one thing, but keeping them motivated and performing at their best is another.  

The most effective leaders understand that each individual they manage is unique. What motivates one team member may not always motivate another. With that in mind, here are five ways you can motivate the individuals on your team and boost performance.

5 ways you can motivate the individuals on your team and boost performance:
  1. Understand Individual Strengths and Talents

  2. Set Clear, Achievable Goals

  3. Provide Ongoing, Positive Feedback

  4. Recognize and Reward Success

  5. Utilize Data to Drive Motivation

Now, let's explore how these motivate your team and improve performance. 

1. Understand Individual Strengths and Talents

It’s important to know each individual’s strengths just as well as you know your own. When you focus on growing someone’s strengths, they have the potential to improve by up to ten times. Continuing to improve upon something you’re naturally good at is not only highly motivating – it also increases performance. 

Each member of your team is unique, so a one-size-fits-all approach will lead to failure. Instead, individualize your approach by taking the time to understand the strengths of each individual you’re coaching, recognize these strengths as you see them in action, and work together to set goals for growth. One of the most important parts of your job is helping others realize their potential. 

Actionable Tip:
Use talent assessments to uncover each individual's strengths and then build upon them. When salespeople feel their talents are recognized and utilized, motivation naturally increases.
 

 

2. Set Clear, Achievable Goals

Of course, goal setting is fundamental, but the way goals are framed can make a significant difference. Setting clear, specific, and achievable goals—both short-term and long-term—helps keep your team focused and motivated. It also provides a roadmap for measuring success. 

Actionable Tip:
Break down your team's annual or quarterly goals into smaller, achievable targets. Weekly or monthly benchmarks provide regular feedback opportunities and help maintain momentum. Celebrate the wins along the way to reinforce positive behaviors.

3. Provide Ongoing, Positive Feedback

Feedback is essential to increasing performance. The best leaders are actively involved in a team’s day-to-day actions and interactions. Getting out in the field, observing what’s really happening, and providing timely feedback is a difference maker. 

Focus your feedback on positive behaviors. It’s much more helpful for someone to know what’s right, not what’s wrong. Letting someone know what they’re doing right and giving them feedback on those behaviors encourages them to repeat the behaviors. It’s also important to provide your feedback as close to in-the-moment as possible, while the event is still fresh in everyone’s minds.  

Actionable Tip:
Aim for a 5:1 feedback ratio with each person you manage. Provide five pieces of positive feedback for every one piece of feedback that may be more difficult to hear. Remember, feedback isn’t just about correcting mistakes—it’s about helping each individual reach their full potential.
 


4. Recognize and Reward Success

According to Engage 2024, only 59% of employees feel they receive appropriate recognition at work. 

When people receive recognition for their work, they have an instant desire to repeat the positive behaviors that led to success. It creates a chain reaction with two specific results: increased productivity and increased performance. Failing to recognize and reward your team can have detrimental effects. It leads to decreased employee engagement - meaning lower productivity, faulty two-way communication, and higher turnover rates. 

Actionable Tip:
Develop a habit of recognizing individuals in the way they each prefer to be recognized. Some may love recognition in public, while others may prefer to be recognized during one-on-one meetings. Consider recognizing all types of success, including small victories and incremental progress.
 

5. Utilize Data to Drive Motivation

Data-driven motivation can be a powerful tool. When your team has access to performance metrics and can see how their efforts contribute to overall business goals, it adds a little extra motivation “boost.”  

Actionable Tip:
Share performance data regularly with your team. Whether it’s through dashboards, scorecards, or weekly reports, provide transparent insights into individual and team progress. Use data to highlight where improvements are needed and celebrate where success has been achieved.
 

Conclusion 

The pressure to meet targets and deliver results can be intense, but the solution to sustained success doesn’t lie in increasing that pressure alone. It lies in building a team where motivation is intrinsic, performance is recognized, and growth is continuous.