Listed on Forbes Top 20 Speakers You Shouldn't Miss the Opportunity to See
Let Matt deliver tactical, educational, and real info to your group.
Getting Prospects to Raise Their Hands is a book by Matt Sunshine that will teach you how to create a program that will make it easier for prospects to buy from you.
Matt Sunshine is the Chief Executive Officer at The Center for Sales Strategy (CSS) and its portfolio of brands, including LeadG2, Up Your Culture, and Robertson Lowstuter. His areas of expertise encompass growing sales organizations, identifying and nurturing sales talent, refining sales processes, enhancing lead generation capabilities through inbound marketing strategies, as well as digital marketing initiatives. Recognized for his thought leadership in these domains, Matt Sunshine contributes regularly to one of America’s top sales blogs as a featured writer while also sharing insights on prominent business platforms such as Wall Street Journal, Inc., Sales and Marketing Management Magazine, Sales Hacker Magazine, and Entrepreneur Magazine.
In 2012, under Matt Sunshine’s leadership at CSS, the division LeadG2 was established—a Hubspot Diamond Solutions Partner focused on elevating B2B companies’ sales performance through innovative marketing techniques coupled with robust sales enablement tools. Following this success, in 2019, he oversaw the launch of another CSS division—Up Your Culture—dedicated to partnering with businesses aiming to enhance their organizational culture. This initiative boosts employee engagement levels, leading towards reduced turnover rates while simultaneously driving productivity upward, ensuring customer retention remains high. Alongside these roles within CSS divisions, he also plays an integral part at Robertson Lowstuter, applying his extensive knowledge base towards furthering their mission objectives effectively, rounding out support across all facets related to total revenue performance enhancement.
Matt is the author of Getting Prospects to Raise Their Hand, the host of the Improving Sales Performance Podcast, is a top-rated Vistage speaker, and is listed by Forbes as one of the 20 Speakers You Shouldn’t Miss The Opportunity To See.
He is most valued by his colleagues and clients for his innovative thinking and ability to always stay ahead of the curve. He treasures the unconditional support he receives from his wife and twin daughters.
Sunshine's book is practical, tactical, and a fresh-breath from all the rah-rah that threatens our sales professionals. Dig in and learn.
Matt Sunshine hits a business book trifecta. First, he makes an impassioned and well-reasoned call-to-arms to adopt inbound marketing or get left behind in the age of the informed consumer. Second, he lays out in precise detail an inbound marketing road map that your business can activate tomorrow. And third, he helps you determine if inbound is something you can do on your own, outsource completely, or settle in the middle. In short, you won't find more helpful information than LeadG2: Getting Prospects to Raise Their Hands, which itself is a testament to his inbound marketing expertise.
