<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Matt Sunshine

Matt Sunshine

Recent Posts by Matt Sunshine:

How Sales Structure Impacts Performance: Key Benefits and Strategies

Sales StructureThe structure of your sales team can make or break your success. Are you trying to organize your sales team? Are you trying to figure out what the best sales organizational structure is or trying to identify the problem within your current structure? 

Determining the best way to organize your sales team is important, and transitioning from a one approach to another model could significantly impact your sales performance. Here are some key benefits and strategies to consider as you’re exploring effective sales organization structures

Topics: sales structure

What's the Real Cost of a Bad Sales Hire?

frustrated manager with hand on his forehead

Ask a sales manager about the most important decisions they make, and you will probably hear about exceeding budget, growing market share, or achieving year-over-year growth. While those decisions are critically important aspects of the job, and they require a great deal of attention, none of them can be accomplished without an even more important decision being made first.   

The most important decision you will ever make as a manager is the decision of who to hire. If you don’t have great people working in the sales department, you can’t accomplish the rest. 

Think of the very best salesperson you have working for you. Not the highest biller or the person that has been there the longest. I want you to think about the best seller. Imagine if you had an entire sales department of people just like that. Would sales go up? Of course. 

If you want to accomplish more, there is something you can do about it. 

A bad hire can cost your organization more than just money—it can drain resources, damage morale, and hinder growth. 

Topics: hiring salespeople sales talent assessment talent bank sales talent

Embracing AI: Transforming Sales Strategies For The Future

A dynamic visual of AI-driven sales processes enha

The rapid evolution of AI is reshaping the sales landscape, pushing B2B sales teams to innovate and adapt.

Topics: sales tech AI

Boost Sales Performance with AI Coaching

Boost Sales Performance with AI Coaching

Leveraging technology to gain a competitive edge is not just advantageous; it's essential. AI-powered communication coaching is at the forefront of this transformation, offering sales teams a revolutionary way to enhance their performance.

By integrating artificial intelligence into sales training, organizations can provide their teams with personalized, data-driven insights that traditional methods simply can't match.

Topics: sales coaching AI

Inputs vs. Output: Do You Know What’s Really Driving Your Sales?

Inputs vs. Output

One of the most common debates in sales is how to best measure performance and other sales indicators.

While some organizations prefer process-oriented KPIs, others have an outcome-oriented bias. Both ends of the spectrum are invaluable for powering your sales, but when it comes to prioritizing inputs vs. output, the “i’s” have it.

Topics: sales metrics leading indicators

How to Keep Your Sales Team Happy and Productive

ISP_Ep.76__ Cover Graphic

Every business needs a skilled sales team to generate a positive ROI, but on-the-job performance is rarely the product of training alone. In fact, a marketing novice could keep up with an unengaged expert provided they use the right motivation and productivity strategies.

However, it’s much harder to motivate staff than it is to train them. There’s no one-size-fits-all approach to motivational tactics, as every employee is unique and requires wildly different incentives to sell. Understanding these differences will allow you to use your talent effectively.

In this Quick Take episode, we’re breaking down how to keep your sales team happy and productive.

You’ll not only learn why employee happiness and productivity go hand-in-hand but also actionable ways to increase morale and sales numbers at the same time.

Topics: sales talent sales motivation

Sales Negotiation 101: Actions to Take and Avoid

Sales Negotiation 101

Did you know that only a quarter of all sales are successful?

HubSpot reported that its average win and close rates are 21% and 29%, respectively. This means that about three-quarters of all sales negotiations usually fail.

As a sales professional, you seek to improve your performance and fill the sales pipeline. However, in the entire process, the negotiation part is the most important.

Why? It can make or break the deal!

What are the do’s and don’ts, then?

This article is a basic guide to sales negotiation. Read on to learn what steps to take and what to avoid for a successful closing deal.

Topics: sales strategy sales process

What Does Providing a Valid Business Reason Mean?

What Does Providing a Valid Business Reason Mean

One of the most effective ways to connect with potential clients is by providing a valid business reason (VBR). But what exactly does this mean, and why is it so important?

A valid business reason goes beyond simply stating that you have a product or service to offer. It's about demonstrating real value to your prospects and showing them why engaging with you is worth their time and attention.

Topics: valid business reason prospecting

How to Track Revenue Performance

ISP_Ep.74__ Cover Graphic

In this Quick Take episode, we're tackling how to track revenue performance for maximum results.

From understanding the key metrics to utilizing the right tools, you'll be equipped with a comprehensive understanding of how to effectively manage your revenue and make the best decisions for your business.

Topics: revenue performance

Sales Strategy: Get Out Of The Non-Communication Abyss

Get Out Of The Non-Communication Abyss

Have you ever felt like you're shouting into a void, your messages disappearing into thin air? Welcome to the non-communication abyss—a place where sales strategies go to die. 

Let us help pull you out of this chasm and revolutionize your sales approach.

Topics: sales strategy sales performance