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The Center for Sales Strategy Blog

Matt Sunshine

Matt Sunshine

Recent Posts by Matt Sunshine:

If You Forget About Lead Gen, You Can Forget About Growth

lead generation for sales growth

This article was originally published on Entrepreneur.com.

What’s the worst thing that can happen if you buy weak leads from a questionable source? New York City real estate broker Nathan Horne almost found out.

Like the thousands of professionals in his industry who collectively spent $10.5 billion on advertising in 2017, his employer, The Corcoran Group, focused on branding instead of strategic lead generation. So, when Horne called someone he thought was a hot lead, he got the surprise of his life. Instead of a potential buyer, the police detective who answered the phone made a veiled threat about having a gun and being willing to use it.

Topics: content strategy thought leadership Lead Generation sales and marketing alignment

Follow-Up Next Week — Does Not Mean You Have an Appointment

appointment.jpg

One of the leading indicators for sales success is to look at the number of appointments that a salesperson has each week. (This is not the only leading indicator that you should be tracking, but it is one of them.)

The idea is that if a salesperson has a significant amount of appointments each week which involve finding needs, getting assignments, presenting solutions, or delivering a proposal, that this quality sales activity will lead to good solid revenue performance.  

It's fair to say that everyone in sales or in sales management would agree with this, but here's the flaw many salespeople are confusing "I'll follow up with you next week" with "I have an appointment."

To be clear, "I’ll follow up with you next week," does not mean you have an appointment.

Topics: sales performance sales process

Selling Techniques for Getting that First Appointment

Selling Techniques for Getting that First Appointment

You called. Left a message. "Maybe they're busy," you think. Or, "maybe they just don't return calls." Perhaps it's neither of these. Maybe it's on you.

Maybe you just haven't given them a compelling enough reason to call you back.

If you want prospects to call you back, you need to give them a reason. If the reason you're providing is something along the lines of, "I have a really great idea to share with you," then you sound just like the other 25 calls they've received.

Your prospect doesn't want your ideas. They want solutions to their problems.

Topics: sales strategy Sales

Improve Sales Performance with These 4 Words [VIDEO]

Matt-Train-Rehearse-Coach-Measure

Often, clients come to us when their sales are not where they want to be, and the first thing they say is that they need us to come in and do sales training.

Yes, sales training will help, but alone, it won't be the only thing that helps improve sales performance. 

In this video, I discuss four words you need to remember to help your team improve sales: 

  • TRAIN
  • REHEARSE
  • COACH
  • MEASURE

Topics: sales performance sales training

Bold Predictions for 2021

Bold predictions 2021-1

Congratulations! You made it through 2020, and a new year is upon us.

Business is not going to look the same as it did this time last year. The pandemic hasn’t just caused pivots — it’s caused permanent change. But all change is not bad! 2021 presents significant growth opportunities for organizations that can Accept, Adapt, and Accelerate from the lessons this year taught us.

Below are predictions from our team of experts to help sales organizations remain agile and seize opportunities in 2021.

Topics: sales performance sales trends

7 Ways to Develop a Successful 2021 Revenue Plan

7 Ways to Develop a Successful 2021 Revenue Plan

Let's start by agreeing that simply hoping that things will go back to the way they used to be is not a strategy you can count on.

Revenue growth is still obtainable even in the most uncertain and challenging of times. However, achieving your growth targets for 2021 and beyond requires a solid revenue plan.

Topics: sales strategy sales performance

Thankful. Grateful. Blessed. Happy Thanksgiving from The Center for Sales Strategy

2020 CSS Holiday Video

Happy Thanksgiving to all those in the United States who celebrate! We know this year has been rough, but we see your strength and wish you all the best this Thanksgiving.

Even with all the chaos 2020 has presented, there’s still so much to be thankful for this holiday season. One of the greatest gifts this year has given us is a new perspective on the things we’ve been taking for granted all this time. A new perspective on just how grateful we are for the simplest of things.

And while many are still struggling this Thanksgiving, we hope you’re able to take a moment and practice some gratitude for all the lessons 2020 has brought us.

Topics: holiday

Set Your Team Up for Sustainable Sales Performance Going into 2021

Set Your Team Up for Sustainable Sales Performance

Think of sales performance as a three-legged stool. When all three legs are strong, there's nothing sturdier. But if one of the legs isn’t holding up its weight, the stool can no longer do its job.

Just as you need all three legs on that stool, so too must a sales organization have three solid legs to carry the weight of the expectations placed on it. As we get closer to 2021, ensure your team is strong in all three areas and set your team up for improved sales performance in the new year.

Topics: sales performance sales training sales talent

Best Practices to Improve Your Telephone and Video Conferencing Etiquette

Best Practices to Improve Your Telephone Etiquette

Clients calls, webinars, team meetings, staff meetings, one-on-one's with a coworker, prospect meetings we're spending a lot more time online.

Video conferencing etiquette and attire are certainly not a new topic for many professionals, but it's a new reality for millions.

How you portray yourself, whether over the phone or on shared-screen calls, represents both you and your company. It’s important that we present ourselves just as well virtually as we do in-person. In an effort to improve your phone and video etiquette, and ensure the person on the other end receives an excellent experience, implement the best practices outlined below.

Topics: sales strategy COVID19 Resources Remote Team

Leadership: Improve This Skill, Improve Sales Performance

The Paramount Leadership Skill That Management Needs to Improve-1

Which skill do you think your manager needs to improve most?

When Robert Half Management Resources asked this question to more than 1,000 U.S workers, one skill clearly surpassed the rest communication skills. Adapting your communication style based on individual and situational needs is critical to improving sales performance.

You can have the greatest business strategy and sales plan, but those plans will never get implemented if you can’t communicate effectively. Communication is key, and below are four focus areas where every leader can start improving today.

Topics: sales performance sales managers communication