According to the 5th Annual Media Sales Report, a staggering 81% of sales managers indicated that meeting their targets has become harder compared to the previous year.
While the goals may not be out of reach, the path to success requires concerted effort. This doesn't mean that the goals are not achievable. It just means that our work is cut out for us.
The challenges faced by sales leaders are multifaceted, but the insights from this report offer a roadmap for navigating the path ahead.