You started an inbound marketing program a few months ago. You followed all the advice. You even read about what to expect in your first year of inbound marketing. Now... it seems to be working! People are exchanging their information (email address, title, phone number) for your premium content, just like you heard they would!
Visitors to your website are becoming inbound leads!
Now what do you do?
Here are five things to consider with every inbound lead that comes in.