The best way to fall flat on your face in a business conversation is to start the conversation talking about business.
Cultivate the art of small talk, and chances are good that once you do get around to bantering about business, the conversation will be meaningful.
The most useless conversation starter of all is the question, "How are you?" It's unlikely the person asking the question actually wants to know the details, and the person questioned is unlikely to tell anything close to the truth when presented with that personal question right off the bat.
Another way to guarantee a less-than-satisfying exchange is to seek someone out and immediately ask them what they do. Not only are such questions predictable and overused, but they also tend to result in a pat answer that offers zero communication.
People ask trite, easily answered questions to break the ice because they come to mind quickly, especially during awkward silences at industry conferences, charity events, dinner parties, and other social-professional gatherings.
Jump right in with a question that demands an answer you already have in mind, and your conversation partner may guard their response and back away from further engagement. Instead of an abrupt business-related beginning, approach the meeting in a friendly, conversational manner.
Start with a pleasant greeting. Depending on the time of day, a cordial 'good morning' or 'good afternoon' is appropriate and sets the tone for a productive back-and-forth. Whether speaking with a prospective employee, potential client, or business partner, thank the individual for taking time out of their busy day to meet with you. If the individual requested the meeting, it's okay to ask them why.
If a review of a person's LinkedIn profile yielded interesting info, use that to keep the conversation going. Remember, the first ten minutes of a conversation offers an impression that lasts. Start with affable small talk to put everyone at ease.
Keep a few conversation starters in mind, and the next time you're standing around before a conference begins or moving along a buffet line at a work-related party, you won't be at a loss for words. Linguaholic offers hundreds of business conversation starters. Here are a few of our favorites:
Should you have a chance to engage with a CEO or executive, don't spend the entire conversation in small talk. Instead, defer to their expertise and professional success by asking questions such as:
Harvard Business Review studied the situation and said that deliberately non-business conversations at work-related functions are an ideal way for coworkers to build multiplex ties that bring the benefits of real friendship to the workplace.
8 deliberately non-work questions suggested by Harvard Business Review:
Whether you're a department leader, a salesperson, or a CEO, asking non-work questions with open-ended questions puts your talk partner at ease while facilitating productive conversation.
*Editor's Note: This blog has been updated since its original post date.