<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

The Center for Sales Strategy

Recent Posts by The Center for Sales Strategy:

Ten Ways to Increase a B2B Salesperson's Productivity

b2b salesperson productivity

The job of a sales manager is a challenging one. One of the biggest challenges that they face is how to keep a team of sellers motivated and producing quality results.

Some of the best ways to make salespeople more productive don't include spending a fortune or sending them through another training class. A few of the best ideas are ones that help to reduce administrative burdens and increase time in the field or on the phones. 

Topics: Management developing strengths sales performance

We Interrupt This Blog To Bring You Something We Are Serious About: Our People!

At The Center for Sales Strategy, we are serious about and committed to delivering quality content to your inbox Monday-Friday, but today, we'd like to pause and bring you something that's even more serious: OUR PEOPLE! 

Topics: Talent

The 8 Talents Every Salesperson Needs to Succeed

girl scout cookie world record salesHave you ever heard about Katie Francis, who shattered the 30-year-old world record by selling 21,477 boxes of Girl Scout Cookies in 2014? On weekdays, Katie put in about seven hours every day selling cookies. So she rested on weekends, right? Nope. She put in 12 hours a day on the weekends! Since then, she's sold a record of 100,100 boxes of girl scout cookies in her seven years as a girl scout. She’s certainly got stamina and focus.

"I actually decided last year I wanted to beat the world record, and at the beginning of my sale my goal was 18,100. When I got to that goal, I raised it to 20,000. And then when I got to that, I went on to 21,000," she explained to a national TV audience in 2014. So Katie’s a goal-setter—and reaching a goal just motivates her to set a higher goal.

To be successful in sales, Katie quickly learned you can't take "no" personally. So this young lady has a solid ego that rejects rejection along with an agile mind that readily learns and adapts.

If you think she was taught all that—all that stamina, focus, goal-setting, inner motivation, healthy ego, rapidly learning, not to mention that ability to persuade and close—it’s time to reset your coordinates. These are talents, and talents are innate. Katie was born that way, and fortunately, her talents were fostered not quashed. Katie is exceptional, as are all talented people.

No parent, no teacher, no coach can train someone to behave in those ways. Talent cannot be taught or learned, but it can be identified, measured, and fostered. That’s what the best managers do.

Topics: sales performance sales management Talent sales training

5 Tips to Help Prevent Burnout in Salespeople

prevent-salesperson-burnoutLast year, Harvard Business Review estimated the turnover in salespeople to be around 27%. In an industry that’s seeing almost double the turnover rate than the overall labor force, it’s essential for managers and leaders to not only know how to recruit great talent that’s an excellent fit for your team, but also how to retain sales talent and improve their performance over the years. 

Topics: hiring salespeople sales performance sales management sales training coaching

What is a Target Persona and Why Do I Need One?

what is a target personaThere’s a great line from the hit show Friends that seems appropriate to any discussion of target personas. If you’re a fan, you may remember when the whole gang goes to Barbados in one of the later seasons, and Joey meets someone who doesn’t own a TV. Dumbfounded, he says: “You don’t own a TV? What’s all your furniture pointed at?” 

Similarly, with inbound marketing (the process of attracting prospects to you), when someone doesn’t have a clearly defined persona we think, “You don’t know your target persona*? Who’s all your content targeted to?” While a TV isn’t necessary to make a room, a target persona is absolutely necessary for a successful lead generation strategy. 

Topics: inbound marketing target personas

Did Your Needs Analysis Uncover A Need? One Need?

prospect needs analysis discovers desired business resultsCongratulations. You've conducted a needs analysis and discovered a need for a prospect (their desired business result) for a prospect. But, is that good enough? How many needs did you uncover? Surely a serious conversation with a prospect about current challenges, unrealized opportunities, hassles, and trends, would uncover multiple desired business results.

Topics: Needs Analysis sales strategy Sales

Our Favorite Blog Posts of 2013

dreamstime_xs_34443044As we welcome the New Year, a few of us at The Center for Sales Strategy were discussing some of our favorite blog posts from 2013.

We thought a great way to capture this information was to survey several of the contributors to The Center for Sales Strategy blog and asked them to provide their top posts from our blog as well as their favorite post from other blogs.  It was a difficult decision as we blog 4 to 5 times per week and cover multiple categories: Digital, Inbound, Management, Sales and Talent.

We would like to share these results with you so that you can see what’s on our mind and what we think will be important heading into 2014.   

Happy New Year and thanks for reading The Center for Sales Strategy blog.

Topics: Digital Management inbound marketing Talent Sales

Top Ten Blog Posts from The Center for Sales Strategy Blog

Top_Ten_Blog_Posts_of_2013As 2013 comes to a close and we reflect on the blog posts that we have posted throughout the year, it’s always enlightening to see which were the most read and shared. Since we blog regularly about digital, inbound, management, sales and talent there are a lot of blog posts that could make this top 10 list, but of course, only 10 could make our list of top viewed blog posts of 2013.

Topics: Digital Management inbound marketing Talent Sales

Five Articles That Can Help Your Digital Marketing Strategy

digital marketing strategy

Topics: Digital

Top Articles to Help You Improve Sales Performance

sales strategyOne of the great benefits from a strong content marketing plan is that past blog articles can continue to be useful and help your target audience.

Topics: Management Sales