<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

The Center for Sales Strategy

Recent Posts by The Center for Sales Strategy:

What is a Target Persona and Why Do I Need One?

what is a target personaResearch reveals that 47% of buyers view at least three to five pieces of content before deciding to speak with a sales rep. In today's digital age, sales teams must rely on inbound marketing strategies (the process of attracting prospects to you) to convert leads. Why? In order to be successful, you must generate amazing content that speaks to your prospects’ various needs, pain points, and buying cycle stages.

Developing a target persona* is critical for success. If you don't have a clearly defined persona, who's all your content targeted to? A target persona is absolutely necessary for a successful lead generation strategy. If you don't have this information, how do you create valuable content?

Topics: inbound marketing target personas

How to Maintain Relationships with Clients When Business is Slow

How to Maintain Relationships with Clients When Business is Slow

Often the terms “tough times,” “slow times,” and “uncertain times” create a pessimistic feeling, but they can easily be seen as an opportunity. Yes, times are changing, and business models are shifting, but the relationship you establish right now with your clients and prospects will define your organization in the future.

With no meetings or sales conferences taking place, how can you genuinely maintain relationships with clients and prospects? Whether it’s being proactive or adjusting your marketing strategy, all it takes is innovation, effort, and willingness to do so.

Topics: business relationships sales strategy COVID19 Resources

Movies and Series to Stream While Social Distancing

Movies and Series to Stream While Social Distancing

What do American crime dramas, musical fantasies, and a Canadian sitcom have in common? They can all help you practice social distancing and make you a better person. It’s true! Research provided by Psychology of Aesthetics, Creativity and the Arts found that watching high-quality TV dramas can actually increase our emotional intelligence and make us more empathetic people.

Our team at The Center for Sales Strategy (CSS) and LeadG2 has survived the first week of self-quarantine, but not without the help of streaming services like Netflix, Hulu, and Disney+. Here are some of the binge-worthy movies and shows that all of us have been watching while social distancing.

Topics: motivation sales management Sales COVID19 Resources

Tips for Successfully Managing a Remote Team

Tips for Successfully Managing a Remote Team

Numerous research studies provide evidence that employees are more productive when working remotely. Sales teams are target-driven, so they’re going to find the motivation they need to be productive! However, managing a remote team isn’t easy. Here's advice from our experts, some who have managed remote teams since 1983!

Topics: sales management productivity work from home COVID19 Resources

Adjusting to Working from Home: When You Can’t Meet Face-to-Face

hd (1)

For many sales managers and account executives, working from home is a brand-new concept. And like any emerging work style, those who've had more in-office job experiences feel skeptical about remote work.

The Center for Sales Strategy (CSS) has embraced the work from home lifestyle. Our entire 40-person company has worked from home for 38 years- and we excel at it too! To help ease this sudden transition into the remote work world, here are some tips from our experts on how to stay in touch with clients and prospects.

Topics: sales management productivity work from home COVID19 Resources

10 Ways to Increase a B2B Salesperson's Productivity

10 Ways to Increase a B2B Salesperson's Productivity

The job of a sales manager is a challenging one. One of the biggest challenges they face is how to keep their salespeople motivated and producing quality results.

Some of the best ways to help salespeople become more productive doesn't include spending a fortune or sending them through another training class. A few of the best ideas are ones that help to reduce administrative burdens and increase time in the field or on the phone. 

Topics: Management developing strengths sales performance

[INFOGRAPHIC] 2019 Media Sales Report

media sales report infographic

The 2019 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics:

You can see some of the highlights for the survey in the infographic below. If you'd like to read the full report, download it here.Access the 2019 Media Sales Report Here

Topics: media sales report

Our Experts Share Their Top Tips to Perfecting the Sales Proposal

tips to perfect the sales proposal - no surprise proposalProspecting was spot on. The needs analysis meetings uncovered a clear desired business result for the prospect. And now it's time to shine—sales proposal time! 

Ask any sales rep what the hardest part of their job is, and we'll bet they’ll say “closing.” Don't be scared. Ensure your hard work (or your team's hard work) doesn't go wasted by following these tips gathered from our sales experts when creating and presenting your sales proposal.  

Topics: Proposal sales performance sales process

8 Historic American Leaders and Why They’d Make a Great Sales Leader Today

great sales leader qualities from american historic leadersTomorrow is the 4th of July, or Independence Day. It's a day that we as Americans reflect on our freedom, our heritage, and our history. In honor of this, we asked a few of the CSS team to chime in for this post. We asked, "If you could pick one historic American leader that would make a great sales leader today because of their strengths and talents, who would it be?" Here's what they said. 

Topics: holiday sales management leadership

6 Tips to Help You Secure a B2B Sales Appointment

secure a B2B sales appointmentJust getting the appointment can be one of the most difficult steps in the entire sales process. Having a referral or industry success story can make this task a little easier (so, use them if you have them). But, what do you use if you don’t have either at your disposal? What if you just can't get the appointment?

Topics: valid business reason Needs Analysis sales process