Weekly Roundup: Living in an Age of the Empowered Buyer + More

Outbound prospecting for new business has always been a bit of a numbers game. Years ago, when I first started as a Sales Development Rep, the formula was simple. If you made 100 phone calls, you could expect 10 appointments, and at least 1 of those prospects would turn into a client. The numbers would vary from industry to industry and market to market, but that was the standard everyone was shooting for.

Outbound prospecting is still a numbers game today. Unfortunately, the numbers are just a lot bigger. It requires more phone calls and more emails than ever before to get fewer responses, fewer appointments, and fewer clients. Why is it so hard? What’s changed? >>> READ MORE

How many best practices, methodologies, or “groundbreaking” new sales approaches find their way into your feed each week? The world of B2B sales is full of content touting the next best thing in sales — be it mastering your pipeline, understanding the sales funnel, or improving the buyer journey. It can be overwhelming to try and make sense of it all. >>> READ MORE

What Every Business Should Have in Their Sales Tech Stack — Hubspot

“Sales stack” is jargon for the technology/software salespeople need to do their jobs and communicate effectively with prospects. Having the right tools in your stack is the best way to support your reps, so that they can do their best work. >>> READ MORE