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Shaye Smith

Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

Recent Posts by Shaye Smith:

31 Inspirational Quotes to Motivate Your Sales Team this Month

by Shaye Smith, on September 2, 2021

_motivational quotes for sales successIt's the beginning of the month. You're ready to help your team crush their sales goals. Sometimes they need a reminder of why they love what they do or a little help to boost their morale after a lost sale.

Well, there are many things you can do to help your team improve sales performance and reach their sales goals, and here's something that can help boost morale, inspire, and increase productivity: motivation. 

We've put together 31 motivational quotes related to sales and business success. That's one for each day of the month!

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4 Comments
Topics: sales performance
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10 Eye-Opening Email Statistics To Help Guide Your Sales Email Strategy

by Shaye Smith, on June 29, 2021

email statistics to guide sales email strategyRecently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where to reach your people!' Well... I laughed (internally, of course)... but was he right?

Surely not. 

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Topics: email sales strategy prospecting sales playbook
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Weekly Roundup: Remote Sales Teams, Virtual Selling, and More

by Shaye Smith, on June 18, 2021

Blog_CSS 061821_virtual selling

- MOTIVATION -

"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”

-John C. Maxwell

- AROUND THE WEB -

<< If you only read one thing >>

Should Your Sales Team Go Forever-Remote?– CloserIQ

As the state of the pandemic is improving and more and more people are getting the vaccine, companies face the decision to remain remote or open up their offices again.

Despite changing circumstances, ensuring high sales performance remains a key goal for most companies. If your company took a hit due to coronavirus, boosting sales might be imperative.

A major part of making sales happen, and happen often, is setting up the right environment for remote sales teams. So, as full-time remote work transitions from the exception to a necessity to possibly an option again, is going forever-remote something that your sales team should consider?
>>> READ MORE

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Topics: Wrap-up
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The Center for Sales Strategy Appoints Susan McCullin as a Senior Consultant

by Shaye Smith, on June 1, 2021

CSS_SUSAN MCMULLIN_BLOG

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Topics: press release
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The Center for Sales Strategy Appoints Elissa Nauful, Successful Sales Leader and Entrepreneur, as Director of Sales

by Shaye Smith, on April 14, 2021

Elissa

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Topics: press release
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3 Non-Innovative Marketing Tactics Sales Pros Can Adopt to Boost the Sales Process

by Shaye Smith, on October 28, 2020

3 Non-Innovative Marketing Tactics Sales Pros Can Adopt to Boost the Sales Process

Sometimes to be more productive and effective, you just need to take it back to the basics. But, often, that’s what takes the most time — and most days, we don’t have enough hours in the day.  

If you could invest now to save later, would you do it? Ask yourself, if you could make a change today to reap benefits in the future, would you be willing to give it a try?  

At The Center for Sales Strategy (CSS), we value sales and marketing alignment, and a lot of our efforts overlap; and therefore, we carry tips and strategies across departments. Why? Because they work.  

In this post, you’ll find three valuable non-innovative marketing tactics that we’ve seen support the sales process. We call them “non-innovative” because it’s nothing you haven’t heard before, but the question and challenge we have for you is, have you done these things, or are you committed to putting forth the effort to adopt these tactics to boost your sales process? 

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Topics: sales process sales and marketing alignment
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7 Sales Coaching Statistics All Sales Leaders Need to See

by Shaye Smith, on August 31, 2020

sales coaching statistics

Sales coaching is not about telling your sales team what to do. There's so much more to it.

Sales coaching helps sales leaders equip their teams to reach their maximum potential, and gives them the tools and knowledge to make better decisions in their sales process, which leads to overall improved sales performance for themselves, the team, and you.

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Topics: sales performance sales coaching
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Why Thought Leadership Works in Sales + How to Get Started

by Shaye Smith, on August 13, 2020

why thought leadership works in sales

In uncertain times, prospects and clients conduct even more online research before working with a vendor or purchasing a product. Thought leadership is vital to brand differentiation, but when done right, it greatly improves sales performance.

The thought leadership position is certainly an advantageous position to have, as it helps with generating sales, lead generation, recruitment and retention, and new business opportunities. Sometimes this thought leadership position comes completely organically, but many times it's part of an overall sales strategy.

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Topics: Social Media thought leadership sales strategy
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Weekly Roundup: When Business Is Slow, It's Time to Work on These Things + More

by Shaye Smith, on June 19, 2020

winning-success-great-salesperson-manager

- MOTIVATION -

"Either run the day or the day runs you."

-Jim Rohn

- AROUND THE WEB -

<< If you only read one thing >>

When Business Is Slow, It's Time to Work on These 13 Things–HubSpot

Perhaps you're not hitting your revenue predictions or you're having difficulty with cash flow. Secretly, you're concerned that business is slowing. However, these things alone may not be enough to indicate that your organization is not humming along as usual.

After all, other factors could be at play, such as increased expenses or inaccurate forecasting, and it's important to make business decisions based on more than just a feeling.
>>>READ MORE

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Topics: Wrap-up
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Video for Sales and Thought Leadership: An Extensive Guide to Getting Comfortable on Camera

by Shaye Smith, on April 13, 2020

Video for Sales and Thought Leadership An Extensive Guide to Getting Comfortable on Camera

If you could start one new thing this month that increased the open rate of your sales emails by 5Xs and improved your open-to-reply rate by 8Xs, would you do it? The obvious answer is yes, but sadly, once most of you realize what it is, you’ll come up with at least one of these excuses as to why you won’t do it and still avoid it.  

Video. Yes, video! Video has the power to not only get your emails opened but replied to! Across platforms (not just email) it’s proven to help get higher response rates, inspire more action, and help sellers reach the C-Suite (source).

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Topics: Video thought leadership sales strategy
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Improve your sales performance. Sales managers can gain unique perpsectives on hiring and developing more effective sales teams. Salespeople can improve their approach to getting more appointments with target prospects, uncovering desired business results, and engaging clients in a collaborative process that leads to the sale. 

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