-JOHN MASON
Deals aren’t qualified just the one time and then locked down as golden opportunities forever more; they need to be constantly tested and retested, with the goal of exiting (either one direction or the other) as soon as possible. 50+ sales leaders at companies like Dell, Workday, Oracle, and Cornerstone were interviewed, and based on what was learned, it’s clear the best sales teams practice proactive disqualification (DQ). >>> READ MORE
LinkedIn’s most recent State of Sales Report, a global survey of thousands of salespeople and decision makers, reinforces the idea that sales technology is transforming the sales process. The U.S. version of the State of Sales Report found that 73 percent of sales professionals are using technology to close more deals. And almost all respondents (97 percent) said that sales tech is either important or very important to closing deals. >>> READ MORE
Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. But the most important audience you have isn’t potential partners or customers – it’s the folks on your sales team.
If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. Because of this, collaboration between the two groups should be a top priority. >>> READ MORE
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