We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 3 Huge Objection Handling Mistakes Costing Salespeople Deals — HubSpot
For many sales people, objection handling can be a difficult thing to navigate. But if you see it in a new light, it may be an opportunity for a longterm relationship. Here are some ways to navigate client objection handling to strengthen your sales process.
2. LinkedIn Adds Lead Generation Forms to Streamline Mobile Response — Social Media Today
Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant shift in approach. Now, LinkedIn has announced the addition of lead generation forms, a new ad offering which will enable advertisers to more easily collect information from users, with the data auto-populated based on their LinkedIn profile. Learn more in this article.
3. How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy — Copyblogger
Marketers commonly use data to attempt understand what their customers want, but it's easy to forget that a customer's experience is so much more than analytics.
A new study says that, if you are willing to change with your customers, keep your promises, and continually change your content strategy, you have a chance of developing loyalty.
4. How to Make Sure Your Digital Marketing Strategy is Results-Driven — Moz
Google Analytics offers hundreds of ways to track your customer's journey, and it is only one of the many ways to report on different analytics. Because of this, digital marketing reporting can easily turn into an endless task—so how can you create strategy goals that are achievable?
The following steps will explain the best ways to structure your strategy to best understand your goals.
5. 12 Things to Avoid In Your Company's Social Media Strategy— Salesforce
Creating your company's social media strategy generally means figuring out what you
can do, but many companies ignore the list of things you should not do
This article offers some tips on things you need to avoid, and things you don't need to focus on.
This Week on The Center for Sales Strategy Blog: