2. LinkedIn Adds Lead Generation Forms to Streamline Mobile Response — Social Media Today
Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant shift in approach. Now, LinkedIn has announced the addition of lead generation forms, a new ad offering which will enable advertisers to more easily collect information from users, with the data auto-populated based on their LinkedIn profile. Learn more in this article.
4. How to Make Sure Your Digital Marketing Strategy is Results-Driven — Moz
Google Analytics offers hundreds of ways to track your customer's journey, and it is only one of the many ways to report on different analytics. Because of this, digital marketing reporting can easily turn into an endless task—so how can you create strategy goals that are achievable? The following steps will explain the best ways to structure your strategy to best understand your goals.