Solid B2B consulting firms like solid buildings have strong foundations. This post explores building a solid foundation for your firm using song titles—enjoy the tunes and the advice!
1. Help The Beatles
As B2B sales consultants we are here to help people and organizations improve sales performance.
2. Born to Run Bruce Springsteen
Keeping a B2B consulting firm afloat is not an easy task in today’s competitive business world. The best firms are born to run and live on the cutting edge of sales training resources.
3. Walk On Neil Young
The best B2B sales consultants know how to find and select customers and walk on when they meet a prospect they cannot help. Account list management—you can’t run a B2B sales consulting firm without it!
4. You've Got a Friend James Taylor
In the know firms understand they don’t have to do it alone these days and tap into partner programs for sales trainers—you’ve got a friend when it comes to content and B2B sales training resources.
5. Tempted Squeeze
Creating a business plan that includes a vision or mission sounds like solid business thinking. Don’t be tempted by shinny objects that take you off course.
6. Even Flow Pearl Jam
Using inbound and outbound marketing to keep an even flow of new business prospects coming into your sales funnel results in new business opportunities that fuel growth. Developing a predictable lead source is the best method to creating predictable revenue!
7. Who Are You? The Who
The brand of your firm and your personal brand play a big part in your success. Who are you? How do others perceive you? What is your personal brand?
8. Night Shift Bob Marley
Running a successful B2B consulting firm is a lot like work! Burning the midnight oil and working the night shift happen from time to time in this profession—don’t let it scare you!
9. Satisfaction Devo
Customer satisfaction leads to customer retention. A trait of the best B2B consulting firms is at least 90% annual retention. What is your firm’s annual retention rate?
10. Celebration Kool & the Gang
Life is short, work hard to achieve your goals and don’t forget celebration is good for the soul!
