How to Prevent the Sales Belly Flop

Belly flop. The phrase itself conjures painful memories. You start off with the best intentions... and somehow, along the way, something derails you. Instead of a dive with a tiny splash, you end up landing flat, with a huge splash, and welts on your belly.

Belly flops aren't just for swimming holes. Think of the last really great idea you had. Now, was the execution flawless? Maybe. But if not, you need some guidance. Even if your manager focused more on empathy than accountability, you need to make sure your next great idea doesn't flop. Below is the critical path document that helps big ideas become polished products.