Weekly Roundup: Free LinkedIn Courses, Why Inbound Marketing Keeps Working + More

It's Hard to Be in Sales Right Now. These Free Courses Can Help–LinkedIn

Sales, even in a great economy, can be a tough job. And, now with so much change and uncertainty, the role is even more challenging. As a result, salespeople across the world are asking themselves questions like:

• Can I prospect right now? 
• Is my client really going to be focused on their renewal this month?
• How do I approach these conversations?

To answer these questions, LinkedIn unlocked LinkedIn Learning courses that cover the most pressing issues for salespeople right now. They cover everything from selling with authenticity to making the most out of working remotely and embracing unexpected change. These courses are now free to all professionals.>>> READ MORE

How to Talk to Prospects in These Uncertain Times–Sales Hacker

Sales must go on. But in the face of COVID-19, everything has changed. So how do you approach sales during a global crisis? That’s what Sales Hacker talks about in this article. Keep reading to learn the mindset shift that MUST happen for you to sell in this environment, plus six tips for talking to people in the bleakest of times.>>> READ MORE

When Times Are Tough, Inbound Marketing Keeps Working–LeadG2

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.>>> READ MORE

How to Close a Deal During a Pandemic: Avoid These 2 Big Mistakes–Close

Everyone is panicking. And with good reason. So, how are you approaching your prospects and customers during a time when their mind is pretty much guaranteed to be on the COVID-19 crisis?

Right now, people keep asking me the same question: How can I keep selling to my customers without being perceived as insensitive or out of touch with current events?>>> READ MORE

9 Things You're Doing That are Holding Your Sales Team Back–CloserIQ

As a sales manager, you want to do everything within your power to help your team succeed. However, there may be several things that you’re doing—or failing to do—that’s making it difficult for your team members to achieve their full potential.

Here are nine common sales managers’ bad habits and how to address them.>>> READ MORE

- DON'T MISS -

This Week on The Center For Sales Strategy's Blog:

• Statistics to Prove B2B Sales Can Benefit from Social Selling
• Sales Survival: Avoiding Panic, Paralysis, and Pessimism 
• Sales Management Tips for Conducting Remote Sales Meetings
• Best Practices to Improve Your Shared-Screen Calls and Telephone Etiquette