What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sounds simple, right?. >>> READ MORE
A recent study confirms that buyers increasingly view salespeople as product pushers and short-term problem solvers – perceptions that make selling tougher than ever. To accelerate and maintain strong sales performance, sales leaders need to get strategic. This post reveals three key actions every sales leader and team can take to thrive in a tough sales environment. >>> READ MORE
In the world of business, you’re only as good as your sales team. Not surprisingly, then, businesses want their sales teams to be successful. Unfortunately, even one bad hire could make a company lose out on a business deal or a lucrative contract. A team of star employees, on the other hand, can boost your revenue far beyond expectations. >>> READ MORE
This Week on The Center For Sales Strategy's Blog: