-Mark Twain
As you start your professional journey towards salespeople’s leadership, there’s always new information to learn and to take in. But one “issue” you might come across is managing salespeople who might have even more experience than you. However, this should not be cause for concern – in fact, there’s much to be glad about if that is your case,
Some might feel insecure or uncertain of their abilities in this scenario, or perhaps it can make them unsure about how to speak to these more experienced reps. Here’s some useful advice to help you handle reps who are a bit more experienced in the field.>>> READ MORE
Whether it be too many emails or not enough snacks in the kitchen, everyone has a set of pet peeves in the workplace. Salespeople, as a profession, are certainly not immune. From manual CRM updates, to uninspired training programs or hard-to-find content, the more roadblocks to seamless sales, the more staff becomes demoralized. That, in turn, leads to greater sales rep churn.
But this isn’t just a problem for salespeople in their day-to-day. If you have a community of sales reps who are frustrated and unmotivated, that’s a huge barrier to achieving revenue goals. It’s in the business’ best interest to keep their reps engaged – reducing the cost of hiring and increasing revenue contributions. Here are the top five things that are most likely to annoy your salespeople, and how your businesses can fix it. >>> READ MORE
Sales and marketing teams are fervently focused on creating. We create strategies, and lead generation techniques, and content, and opportunities, and revenue. In these (frequently disconnected) efforts to create new business, the two units also tend to create a fair amount of friction.
In his new book, Jeff Davis argues that the most valuable thing modern sales and marketing teams can create is togetherness, which holds the key to maximizing our collective positive impact. >>> READ MORE
Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But these moments remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions.
The point? No marketing, including content, is uninteresting if you look at it certain ways.>>> READ MORE
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