b'SALES ENABLEMENTMARKETING STRATEGYWhenreviewingtheircompanyscurrentmarketing6%strategy, 70% of sales managers and 63% of salespeople wish their companies would adopt a marketing plan that attracts more leads and promotes thought leadership. of sales managers and Over half of managers (56%) say that their companyssalespeople say that websitedoesntmakeiteasyforprospectstotheir companys understandwhotheyareasanorganizationorthecurrent marketing problems they solve.strategy rocks.And just 6% of managers and salespeople say that their companys current marketing strategy rocks.56%Over half of managers (56%) say that their companys website doesnt make it easy for prospects to understand who they are as an organization or the problems the solve.15'