b'CONCLUSIONWhile the media sales landscape is as rife with uncertainty as it has ever been, the results from this years surveys paint an, overall, optimistic picture. Sure, recruitment is as tough as ever, new business development is becoming more difficult, and salespeople report having more trouble converting prospects. But take every sobering detail from this years data and remember the following findings:70% of managers are using sales talent assessments in the hiring process, with 86% finding them to be accurate or very accurate in predicting future success.Most salespeople (81%) say they have access to the resources needed to exceed their sales goals.And, it cant be stated enough, 93% of salespeople feel supported by their manager!With such stellar data points as those, no challenge, however more difficult than last year, is insurmountable.Theres no wonder that nearlyof sales managers (72%) are optimistic about the future of their industry.18'