b'INDUSTRY OUTLOOK & CULTURECOMPANY ANDINDUSTRY OUTLOOKAt first glance, it seems that most managers are optimistic about the future of their industry. 72% say such a statement describes exactly how they feel at the moment.73%However, over a quarter (28%) disagree. Thats an 115% increase in pessimism compared to last year. of salespeople believe their company is well 43% of salespeople also share that more skepticalequipped to compete in outlook on the future of media sales.the years ahead.Andjustasmostmanagersseesuccessinthe future of their industry, roughly the same amount says the same when assessing their own company. Nearly three-fourths (73%) believe their company is well equipped to compete in the years ahead.17'