22 You might also set aside time to search for poten- tial candidates. When looking for candidate pro- files, start by searching specific keywords such as Sales, Media, or B2B Sales. • You will get a ton of profiles to sift through, but you can narrow the list by using search filters such as location, experience, and industry. • Pay close attention to the quality of the profile. You may want to target profiles that appear less like employment resumes and instead de- scribe how they have helped their customers. Finding rookie superstars If you have the time and resources to hire rookies then coach and develop them, you might consid- er starting an intern program. Two of our clients found multiple superstars through intern pro- grams. These happen to be media companies, so they typically get interns who want to be on air but these leaders do a good job of allowing interns to spend time in other departments, so they see how the station operates overall. Also, this allows sales managers to identify interns who may have the right talents. They then nurture them, put them through the Online Sales Talent Interview and add them to their talent bank. I know one superstar who majored in broadcast journalism and wanted to be a news anchor/reporter. She did an intern- ship in a tv newsroom but also spent time work- ing in the sales department. The managers quickly realized she had sales talents and discovered she was very money-motivated, so they nurtured a re- lationship with her, had her take the talent assess- ment which proved she had lots of potential, and offered her a job after graduation. She accepted and never looked back. She was their top perform- er for years and is now a rock star sales manager.