30 The Tour of Duty Framework T here are so many young people out there with innate talent and tremendous poten- tial…but zero sales experience. Hiring them can be a risky move. Even though you may initially get them for cheap because they have no proven track record, you’ll need to invest a lot in them in the form of time and training. What if it doesn’t work out? Or what if they are successful and they leave you? Do you take the chance? The fact is, people don’t join a company for life anymore. The latest research shows that 33% of employees decide whether they will stay with a company long-term after being on the job for one week or less, and 63% make the decision in the first month! So, how do we hire great salespeople without ex- perience, coach and invest in them to give them a chance to learn and grow, but do it in a low-risk way for both the seller and the company? CENTER FOR SALES STRATEGY BLOG How to Recruit and Retain an All-Star Sales Team by Beth Sunshine