15 7. Social media will be as important as ever in attracting top candidates, but companies will realize they also need to look past the mainstays of Facebook and Twitter and become more active on the crowd favorites like Instagram and Snapchat. 8. Savvy companies, recognizing that the most highly-talented salespeople and sales man- agers are rarely looking for a job when the company has an opening, will become better at proactively connecting on LinkedIn, taking advantage of introductions and referrals, and building relationships with the superstars in the industry. Their talent banks will be- come stronger and they will be more prepared to actively recruit top-notch talent when a position becomes available. 9. Businesses will learn that employee-referred new hires tend to be better performers than nonemployee-referred new hires and they tend to stay with the organization lon- ger. As a result, they will put strong employee referral programs in place to provide in- centives and rewards for talented employees to make these valuable connections. 10. Companies will test a candidate’s ability to roll with the punches and deal with problems by staging an issue during the interview. The CEO of Charles Schwab made the news by taking candidates to lunch and asking the restaurant to mess up their orders on purpose to see how they would handle it.