26 of the business owners. In my second interview with other managers I brought a phone script I had prepared that was tailored to this role and did role play cold calling." How Important Is the Recruiting Experience? The way candidates are treated throughout their recruitment process, whether they end up being hired or placed in your talent bank, has a major impact on the way your company is perceived. Certainly the recruitment experience will affect how an individual responds to a job offer (either now or in the future), but the impact will be more far-reaching than that, extending to your potential future candidates as well. That’s because part of a typical candidate’s research into your company is going to include understanding your reputation, seeking advice from their peers and checking reviews on sites like Glassdoor. In a survey from Software Advice, 80% of candidates who had a positive experience were much more likely to apply to the company again, while 83% of those with a negative experience said they were somewhat to much more likely not to apply again. More importantly, positive experiences lead 88% of candidates to recommend applying to a company, and negative experiences will lead 59% of candidates to tell others to never apply at a company. Nearly half of those with negative experiences are somewhat to much more likely to leave a negative review on Glassdoor. Putting Talent in the Bank Most of the time, when you’re ready to hire someone for a particular position, top sellers aren’t going to be lining up to turn in their resumes. That’s because, as top talent, chances are high they’ll already have a job, and they won’t be actively looking for a new position. That doesn’t mean they won’t be interested in your offer, however. Recruitment can be a powerful tool in your hiring process because it establishes relationships with top talent before there’s a position open. It allows you to put talent in the bank to tap into later, once the need arises, and it can give you insight into their expectations and goals. Nurture this relationship like it's a lead by reaching out to them on social media, providing mentorships when appropriate, and engaging them with interesting and valuable content. When the time comes, approaching them won’t feel like a cold call; you’ve already established yourself as someone who values them and their expertise.