71 7. Peer-to-peer coaching and feedback among sales professionals will continue to rise. 91% of reps, in a recent survey, agreed that sharing ideas with peers helps them to succeed and they often prefer learning from peers who are in the field selling every day. 8. Storytelling in sales will become even more common and produce greater results, allow- ing sales reps to better engage prospects and demonstrate value. Sales organizations will respond by encouraging sellers to use technology to capture and share stories of an effective approach or client success with the entire team. 9. More companies will supply tablets to salespeople to make it easier to create, share, and receive content in settings where laptops are not usable. Tablets will provide greater flexibility, greater convenience, and the opportunity to retrieve information or practice form a parked car. 10. Managers will place even greater emphasis on building strong relationships with em- ployees. The war on talent grows increasingly fierce and managers will recognize the power of a strong working relationship in which they demonstrate genuine caring and a desire to support and grow their people.