52 allowed my clients to grow their business substantially, so they keep coming back for more. I would advise managers to look outside the “sales candidate” bucket and look for people who have marketing degrees and backgrounds and want to use that knowledge in a unique and challenging way." Are You Really Looking for Talent? We’ve always given the advice that you should hold out for talent, and as it turns out, talented sellers agree. It can be tempt- "Sales experience is great but industry experience is not always necessary. The most important thing is that the person is determined, motivated, futuristic, positive, and willing to learn and put in the hard yards." Sometimes, the best talent is hiding where you don’t expect it and they may have a back- ground you don’t expect. It pays to think out- side the box , as long as they have the “right stuff” to drive your sales team forward. "I have been successful because I have created effective marketing mixes that have