28 SOME OF OUR favorite articles on RECRUITMENT • Recruiting for Cultural Fit by Katie Bouton (Harvard Business Review) • There’s a Huge Difference Between Hiring and Recruiting by Matt Sunshine • Improving Sales Performance... It Starts with Recruiting! by Kurt Sima • How to Recruit a Millennial by Kim Alexandre Recruitment is all about finding and attracting the right employees to your company – the ones with both the talents and the fit that you need. The more you focus on recruitment and building a strong Talent Bank, the more options you will have when it is time for selection. If you don’t have that Talent Bank in place when a job comes open, your standards will likely drop as you scramble to quickly plug the hole. Be on a never-ending search for talent! The very best people are not looking and are probably not even immediately available. You must cast your net far and wide, talking to talent anywhere, everywhere, anytime, and every time. Take an interest in talent and they will take an interest in you.