55 company that minimizes time off or discour- ages vacations, for instance, drives their sales team overly hard. Not only does that increase the likelihood of burnout, but it also creates a tense atmosphere that sellers can begin to dread. They have responsibilities beyond their job, and, many shared that if their cur- rent employer can’t offer them balance, they’ll start looking for someone who will. "An important deciding factor is the ability to have flexibility in my job to match my place in life. (I am in my 50’s and have children and parents living all over the country... need time to visit and attend to family responsibilities) …" Furthermore, recruits want a sense of being part of a team that cares about them and one they can trust to help them succeed and thrive. That requires being accessi- ble and spending time with them in order to develp their skills and grow them. They also want a manager that recognizes their unique strengths and weaknesses and helps them to have success. "Be transparent. Trust is key in every relationship (personal and professional) and being transparent will set the foundation for a trusting relationship. Especially when it comes to what we are doing well and how specifically we can improve."