29 F inding the best possible people who can fit within your culture and contrib- ute in your organization is a challenge and an opportunity. Keeping the best people, once you find them, is easy if you do the right things right. These specific actions will help you with re- cruiting and retaining all the talent you need. Here are 10 tips for better recruiting. 1. Improve Your Candidate Pool When Recruiting Employees Companies that select new employees from the candidates who walk in their door or an- swer an ad in the paper or online are missing the best candidates. They’re usually working for someone else and they may not even be looking for a new posi- tion. Here are steps to take to improve your candidate pool. THE BALANCE Top 10 Tips for Successful Employee Recruitment Build Your Company’s Brand and Develop a Candidate Pool Early by Susan M. Heathfield