84 SOME OF OUR favorite articles on DEVELOPMENT • Using Radical Candor to Drive Sales Performance and Grow People by Beth Sunshine • Five Steps to Improved Employee Development and Corporate Success by Mark Epp, Talent Plus • 8 Steps to Improve Your In-field Coaching by Matt Sunshine Recruiting and Selecting highly talented people for your organization is critical! But you can’t stop there. Those innate talents that led you to hire those people cannot develop into strengths until they are able to use them consistently, confidently, and productively. That’s where a strong coach comes in! The most important job of a sales manager is to develop each person on the team individually, holding distinct expectations for their performance that are tailored to their unique talents.