b"Recommended byRecommended byTirzah Thornburg Greg Giersch StartwithWhyIf you didnt read this the e n c o u r a g e sfirst time around, its an organizations,fromoldie,butgoodie.Seth uppermanagementillustrates in a short little ondowntoanalyzebook, how being focused their reason for being.and strategic in quitting It all starts with clarity.and sticking is the secret to successful people You have to know WHYand organizations.you do WHAT you do. Ifpeopledontbuy WHATyoudo,theyRecommendedbybuy WHY you do it, so it follows that if you dontTrey Morrisknow WHY you do WHAT you do, how will anyone else? If the leader of the organization cant clearlyFrenemieschroniclesthe articulateWHYtheorganizationexistsintermsepicdisruptioninthe beyond its products or services, then how does hemedia world. Ken takes you expect the employees to WANT to come to work?insidethelargestmedia From there, the author guides the reader throughcompaniesintheworld turning why into motivation as a company and asandprovidesinsightinto individuals. This is a great book for anyone who iswhat is happening to our industry, but maybe trying to develop or change their company culture. more importantly, where we're all headed.Recommended Recommended byby Beth Lawson Beth SunshineHave you ever wondered how Pixar,An inspirational book about Steve Jobs and Disney were connecteddaring to be a leader, Tribes and how they changed an industry bydemonstratesthatleaders using creativity in their managementcancomeinavarietyof styles? Ed Catmull, co-founder of Pixarforms and often only need Animationto heed their calling. Great S t u d i o s ,leaders are not necessarily explains howoutgoing,outspoken,and m a n a g e r scomfortableatapodium. canbeThe best leaders can instead c r e a t i v ebesofter-spokenaslong when leadingas they have a clear vision employeesand they are able to connect like-minded people to move andbuildinga cause forward. Seth Godin also shares a smart distinction acreativebetween crowds and tribes: A crowd is a tribe without a culture. leader. Tribes are longer lasting and more effective.127"