b'ENGAGEMENT C A SE STUDYHow a Great Manager Can Drive Employee EngagementI narecentinterviewwithDanaNagel,Director1. Challenge the status quo always.ofSales,TEGNA,weexploredtheimportanceOur leadership team knows our job is to continue of employee engagement. Here are some of herto grow our people. That means making sure they thoughts and suggestions on this hot topic. continue to learn.What does employee engagement2. Be accountable to yourself, our team and our mean to you? clients.Making sure that each person on our sales teamDont talk about doing something. Do it! No excus-knows our WHY, knows what is expected of them,es. Excuses just bring you backwards and we are and how they contribute to our success. We havemoving forward.four mantras we adhere to: 3. Know what motivates each person.I have found that most of the time it isnt what they tell you it is. Salespeople are trained to tell you they are motivated by money. Its expected of them. I do believe most salespeople have the desire to earn more in their DNA, but its our responsibility to know their WHY! What else is there other than money? It could be public recognition among their peers. Most people wont admit this, but if you make a mistake you find out very quickly how real it is. Once in a sales meeting, I was talking about our tremendous efforts in business development and how it really helped grow share. What I failed to mention is how our regional teams dedication to their strategic ap-proach to business (their WHY) also contributed to our local share growth. Mistake. Big. Mistake.106'