b'TCHEEN TCEERN TFEORRFSOARLE SSA SLTERS ASTTERGAYT EBGLYOGEffective Feedback for Sales Performanceby Craig JonesT hetop-performingsalesmanagersinbusi- performers who are needed even more after they ness are on top because they are continual- reach their goals, their average performers that are ly finding ways to make their team producemake or break depending on the month, and the even more. The number one way to do that is bylow performers who are a drag on achievement. providing effective feedback to their employees.There is an important technique that can give you a big boost with all of the above: Feedback. Almost every sales organization has their highest 86'