b'Tell me a little bit about your current role. WhatI also keep it light and funI am very passionate does your day to day look like? about what I do, but I try to have fun while I am Support a dedicated team of AEs (4-5), primaryhere. Dont take things personallywith presales digital strategyNot just regurgitating facts from within our own Typically, the AE sets up the meeting with a pros- material,butbringinginsightsandfactsfrom pect or clientbased on the situation, I mightoutside sourceshelpwiththeinformationgathering,solution development, and presentation Tellmewhatyouloveaboutyourjobwhat keeps you coming back?Once the AE understands the goals of the pros- The opportunities to learnpect or client, I will help them with the digital strategy and understanding what will work bestThe diversity in the people that I get to interact to reach those goals with on a daily basisAfter the close, I will only stay involved with the larger integrated campaigns to provide insights,If you were going to bring in someone into the or-optimization recommendations, and upsell op- ganization in your role, what would be the things portunities you would look for in a successful candidate?Someone who is really driven, who cares about What was it that attracted you to this role vs. an- what we do and who is paying attention to what other sales role within the organization? is happening within our industryThe ability to sell, but not be 100% commissionNeeds to see the bigger picture and big ideasbased Make decisions on the flysomeone who can Selling experience that could help me in the fu- run with thingsture in a potential management role Cant be black and whiteThe constant learning opportunity that the digi- Someone who will take the lead, who doesnt tal space as a whole representedmind pushing back in a good way, but is com-fortable in telling someone that what they want What are your go-to sources to learn about theis not the best way to drive resultsdigital landscape?LinkedIn Ability to adjust to different personalitiesIndustry newsCompany provided resourcesAll of which are typically consumed or researched on my own time Whataresomeofthethingsthatyoudothat drive your success?Looking at the holistic approach and not just dig- Alina McComasitalfocusing on what the client is trying to ac- VP/Senior Consultant complish and all of the ways we can help, even ifThe Center for Sales Strategyit is not my primary focusId like to think I dont make the same mistake twice, I learn from my mistakes and take steps not to repeat them27'