b'What is an Employment ValueOnce you have an Employment Value Proposition, communicateitverballyininterviews,onyour Proposition? website, in recruitment ads, your internal language, Simply put, your EVP defines what it is like to workand within programs and opportunities offered to foryouandyourorganization,andcanenhanceemployees in your organization.your talent acquisition efforts by attracting the very best candidates (even those superstars who are notSteps to Creating a Powerful necessarilyactivelylookingforanewjob).DontEmployment Value Propositionthink of this as a tagline, slogan, mission statement, orawishlistofwhatyouwouldliketobe,butIdentifyyourorganizationsidealcandidatesrather, your EVP should clearly communicate: superstar sellersand their preferences.Who you are as a manager Assessyourcurrentemploymentimageas determinedbyapplicantsandtopperforming What it is like to work for your organization employees,anddetermineyourstrengthsas The value that employees gain by working foran employer as well as areas your organization your organization could improve. This can be done via a survey or by asking people for their input.Elements of an EmploymentDeterminehowyouremploymentbrandcan Value Proposition bedifferentiatedfromcompetingfirms,and develop a compelling, energizing, and realistic AneffectiveEVPwillresonatewiththerightmessagethatconveysyourvalue(rewards, candidatesbycommunicatinghowyouareprograms, culture, etc.).differentfromotheremployers:yourculture,Determine a strategy for the various ways you values, and reputation. willcommunicateyourEmploymentValue ApowerfulEmploymentValuePropositionProposition.describes what it is like, day to day, to work inFollow through on promises.yourorganizationandshouldbethetippingNot all managers understand or use this conceptpointthatpersuadespassivejobseekers take advantage of this and standout in a positive talentedperformerswhoarealmostalwaysway.Thismightjusthelpyoulandthesuperstar employed and are not actively looking for newseller that puts your team over the top!employmentopportunitiestoexploreajob opening within your organization.A successful EVP will convince them to do the one thing humans hate mostchange! It must activate them to go from the devil-they-know, to the one they dont.Kurt SimaVP/Senior Consultant The Center for Sales Strategy35'